How Your TikTok Content Strategy Can Aid in Pent Up Travel Demand
2022 is the year of travel, beebee. Sound familiar? 2021 did not cause the bounce back that many thought it would, due in part to many Covid variants. This caused delays on most travel plans but it did help to keep the travel bug itching….
Top 5 ways to get the best user generated content for your boutique hotel from TikTok
Content marketing strategies have evolved since the inception of platforms such as TikTok. Obtaining content from users has always been a goal for most marketers, but now, there is incentivization to get content that does not always have to equate to money. Although the concept…
Why You Should Be Using TikTok for Boutique Hotel Marketing?
With more than 15 million daily active users, it’s no wonder why digital marketers are looking to TikTok as the next big social media advertising outlet. TikTok has one of the most sophisticated AI-powered algorithms, which can target very specific audiences, giving your boutique hotel…
Know Your Data and Your Limitations
Thanks to powerful data analytics, digital marketers are sitting on millions of pieces of data. It only takes seconds to pull together data from multiple sources and compile them into a real-time picture of what’s happening. However, to get the most out of this automated…
5 Digital Marketing Channels You’re Underusing
Digital marketing has evolved quite a bit from its early days. Now, there are a multitude of platforms that can be utilized for digital marketing. These different channels can help digital marketers with finding new leads and audiences. Here are five different channels that you…
No More Cookies – Removal of Third-Party Cookies From Chrome
Back in January, Google reported its current initiative to remove third-party cookies from Chrome. This shift in the industry can impact conversion analytics, personalization, and data modeling. This is especially true for areas such as mobile marketing. Though this shift may seem daunting, there are…
Helpful Digital Marketing Practices During COVID-19
The COVID-19 crisis has plagued many industries. However, for digital marketers it has provided some new data on how users interact with media. With the prolonged nature of this virus, this new data can be vital for the future of digital marketing. Here are some…
Social Responsibility Steps To Take During COVID-19
The World Health Organization has declared COVID-19 as a pandemic. In response to this pandemic, nationwide people are self-isolating. There are some steps that the digital marketing world needs to take to prepare for this sudden transition of work-flow. Search Traffic The Negatives: The…
Innovative Digital Marketing Trends of the 2010’s
Yes, the decade is officially over and it has been for almost a month. However, I have yet to reflect upon how digital marketing faired in the 2010’s. This past decade was a transformative one for marketing in general. The rapid development of new technology…
Digital Marketing Tools to Utilize in 2020
Every new year reminds us that there is so much to learn about and implement in our own lives. With not only the new year, but a new decade upon us, the opportunities to improve are endless. I have curated a list (non-exhaustive) that will…
Digital Marketing Trends For 2020
I made one of these lists a couple of months ago. However, since the year is coming to a close, I thought that I would give a more updated list. These are trends to look out for this upcoming year. Voice Search Voice search has…
A Guide to Holiday Chat Marketing
I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season. What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…