The Shift to Direct-to-Consumer Accelerates in ‘21
The eCommerce industry has changed the way that we all shop, moving away from brick-and-mortar setups and providing greater access to all types of products. However, in recent years, Direct-to-Consumer (DTC) ) retail has exploded. And for good reason. If you’re still using a middleman…
5 Conversion Rate Tactics That Are Low Cost, High Reward
Ultimately, the goal of any business is to convert consumers into customers—and keep those customers coming back. But, the term “conversion rate” in marketing merely reviews the percent of people who perform a desired action, so depending on your business goals, conversions can be defined…
How To Improve Page & Site Speed
What is Page Speed? If you’re not entirely sure what the term “page speed” refers to, it’s not a difficult concept to grasp. Essentially, page speed simply refers to how quickly a web page loads. Why Does Page Speed Matter? When it comes to…
CRO & SEO: How To Combine Them To Affect Your Bottom Line
Contrary to what some marketers think, CRO (conversion rate optimization) and SEO (search engine optimization) do not actually compete with each other. CRO and SEO go hand-in-hand to drive your website’s traffic and improve conversion rates. When it comes to marketing, conversions refer to any…
What Metrics Should I Track for SEO Success?
One of the most advantageous aspects of online marketing is that there are a myriad of ways to track success. Examining your analytics reveals insights into how effective your marketing efforts are and where there is room for improvement. Knowing which metrics to look for…
Google’s Updates on Paid and Organic Search
Google is stepping up their design in 2020 for paid and organic search. The left image was the original display for mobile search. The right image is the upcoming display of mobile search. Source: TechCrunch So…What Changed? Paid Search Google Search Ads on desktops have…