Resort, Lodging, and Hospitality Digital Marketing

SEO, Media, Content, Social, CRO. Strategic, technical and creative expertise for hospitality brands

Challenges We Help You Solve


Increase Direct Bookings

Reduce reliance on online travel agencies.

Increase Reservations from Social Media

We utilize the hottest social platforms to expand your audience and drive new bookings.

Understand Which Marketing Campaigns are Working

Our tech team will stitch your analytics and back-end systems together so you can cut the stale campaigns and double down on what’s working.

Increase Website Conversions

Optimizing your site speed can double the rate at which visitors convert to paid reservations.

What We Do

PPC Management
We analyze your business to create custom campaigns that maximize ROI.
Search Engine Optimization
Rank higher, be seen at that moment 40% of consumers decide where they want to go and how they want to get there.
FB Marketing
Get more restless travelers while they’re scanning for inspiration and adventure.
Paid Social
Turn user intent into more bookings and more happy customers.
Youtube Marketing
Video grabs 25% more travelers’ attention and delivers a 47% higher CTR.
LinkedIn Marketing
Convert high-value audiences: business travelers, corporate retreats, employee rewards, executive de-stressing.
New Glamping Location Hits Revenue Goals 3x Faster with Digital Strategy & Boutique Agency Than Prior Openings

Our Team is Led by Hospitality and Restaurant Experts

Paul Rakovich

CEO & Founder
The day after graduating with a Hotel & Restaurant degree, Paul moved to Las Vegas (in a very slow uHaul) and spent the next ten years working in restaurants. From managing 5,000 covers/day at the Café at Mandalay Bay to opening restaurants for Neiman Marcus, to the last five years of his restaurant career as a sommelier for Emeril Lagasse, Paul knows how restaurants work.

Before & after work, he ran an e-commerce business that would spark a passion for internet marketing. He transitioned out of the hustle & bustle of the restaurant world into his true calling, developing digital marketing strategies for exciting new restaurant concepts, aggressive hospitality brands, and a wide variety of businesses. He learned how to efficiently and effectively solve any industry’s universal challenge – finding and converting more customers

Ryan J. Jones

VP of Performance & Partner

Throughout his career, Ryan has held various titles. Still, one thing has been constant – a passion for solving business problems, whether it’s integrating online ordering systems with paid search or outranking national restaurant chains by optimizing for mobile. There’s nothing that motivates him more than tackling a new challenge. Ryan has helped hundreds of mid-size and large enterprises achieve a higher level of performance, improve conversions, decrease cost per acquisition, and increase ROAS. Everything and anything that challenger brands need to win in the market.

Having spent nearly a decade of his career in the hospitality and luxury lodging industry (including conferences, corporate meetings, fine dining, and food services), Ryan has extensive experience in marketing a range of related services. He uses this experience to lead a transparent, empathetic, and attentive team to ensure everything the agency does exceeds expectations and all campaigns run smoothly.

Why Choose Us

We do digital different. Our mission is to build empathy, transparency, and trust into our partnership and industry-leading performance back into digital marketing.


Vertical Expertise

We complement our travel and hospitality experience with other industry, vertical, and business model expertise to outsmart your competition and over-achieve your goals.

One Stop Shop

You need a partner who provides all the services you need seamlessly integrated for better digital performance. Everything we do will change your expectations of digital marketing.

Proactive and Measured

You want a partner who proactively mines the data to discover new ideas, innovative approaches, and fresh insights while being transparent and accountable for the results.

Real Client Experiences

I have dealt with 5 different SEO firms in my career. Liftly has done the best job, by far. No false promises and fluff. By working together, I have achieved page 1 RESULTS. Thank you for your service.

Robert Helfend

Liftly put together and optimized a marketing campaign that provided my small business with an excellent ROI on Marketing dollars spent. They got cost per lead down below $100, utilized Bing to target a demographic in the sweet spot of my customer base, and kept the landing page fresh with new graphics and offers. Thorough and very responsive service.

Michael Wislinsky

Quick Chat?

Don’t waste any more clicks. Don’t lose another conversion. Don’t miss another KPI. Schedule a call today.

Email Paul at or submit the form below.

    More Information About Hotel & Resort Marketing

    What Is Digital Marketing?

    Digital marketing is a term that covers a wide range of marketing activities that use digital technologies. These days, almost everything is done digitally, including advertising, social media marketing, Google Ads, email marketing, web design, search engine optimization (SEO) and more.

    For example, millions of people conduct trillions of Google searches on a daily basis, and an estimated 2.27 billion people use Facebook every day. Digital marketing allows you to reach potential customers where they spend their time online.

    How Do You Measure The Results From a Hospitality Digital Marketing Campaign?

    Especially compared to traditional marketing methods like print, television and radio advertising, digital marketing offers a tremendous amount of data to measure the results of your campaign. In fact, the amount of data that it produces can be overwhelming. This is where it can be helpful to partner with a skilled hospitality marketing agency, who can do the “gruntwork” for you and interpret large amounts of data.

    Depending on the campaign you are running, your key performance indicators might vary. One way to measure the results of a digital marketing campaign is by looking at the website traffic that it generates. This can be done by using Google Analytics or another web analytics tool. By tracking the number of visitors to your website from different sources, you can get a good idea of how effective your digital marketing efforts are at driving users to your website.

    However, new visitors to your website don’t really matter if they don’t translate into new business. That’s why it’s also critical to track conversions, which are instances a user completes a booking, reservation or sale, as well as conversion rate, which is the percentage of website visitors that “convert” into customers.

    How Can You Build Your Brand and Manage Your Reputation Online?

    Reputation management can be a key element to the brand awareness and overall digital marketing effort of a hotel or resort.

    Websites like TripAdvisor, Google My Business and Yelp allow travelers to share their experiences at hotels and resorts with other people who might be considering a stay there. It’s important for hoteliers and/or their digital marketing agencies to proactively monitor and respond to guest reviews on these websites.

    Not only does this allow you to head off potential issues if a guest had a negative experience on their stay, but it also allows you to fix any issues on the property ahead of time before it might impact other guests. As an added bonus, prospective guests are typically reassured to see a hotel manager or owner who promptly responds to TripAdvisor or Yelp reviews.

    Why Is It Important For Resorts, Lodging and Hospitality Businesses to Work With Hospitality Focused Digital Agencies?

    If you’re a business owner in the hospitality industry, it’s important to work with a digital marketing agency that specializes in hospitality. A hospitality-focused digital agency will understand your unique needs and how to best reach your customers online.

    Digital marketing is constantly changing and evolving, so it’s important to partner with an agency that stays up-to-date on the latest trends and technologies. A hospitality-focused digital agency will know how to create a digital marketing strategy that will help you reach your target audience and achieve your goals.