How TikTok Can Be Your Next Lead Generation Machine
Join us on a three part series where we discuss how and why you should invest in TikTok now.
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Why You Should Be Using TikTok for Boutique Hotel Marketing?
With more than 15 million daily active users, it’s no wonder why digital marketers are looking to TikTok as the next big social media advertising outlet. TikTok has one of the most sophisticated AI-powered algorithms, which can target very specific audiences, giving your boutique hotel increased visibility amongst the right market.
Because TikTok videos often utilize humor to capture users’ attention, this platform offers a unique way to establish your brand identity. Research other boutique hotels and hospitality venues using TikTok advertising to see how these locations capture their brand voice and convene that through their videos.
Although people tend to associate TikTok with Gen Z, the app’s percentage of older demographics is growing rapidly. People between the ages of 18-29 make up 48 percent of the app’s users and 22 percent of users are between 30-49.
TikTok is a video-sharing platform that allows users to create short 15-to-60-second videos typically set to a clip of music. TikTok is very visually based since all posts are in video form, which is perfect for a boutique hotel to show off your beautiful property, on-site amenities, and cool activities to do in the area.
5 Best Ways to Use TikTok Effectively
Expand Your Audience with TikTok Marketing
TikTok is one of the most popular social media apps out there today. Millions of people open the app on a regular basis and more people are signing up by the day.
This is a great opportunity to get into TikTok marketing ahead of the competition. Using videos of the property and nearby attractions, staying on top of the latest music trends, utilizing hashtags, and partnering with influencers, you’ll be able to increase brand awareness and attract more guests to your boutique hotel.