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How to Harness the Power (and Avoid the Pitfalls) of PPC
PPC (pay-per-click) holds great power to connect you with new customers almost instantly. But it’s also constantly changing, creating pitfalls that could cost you dollars and customers. PPC is a balancing act. It’s why we partner with you to create a comprehensive PPC strategy that continuously adapts to build your business and generate healthy returns.
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What Makes Liftly Different?
What is PPC and How Can It Help My Business?
What is PPC?
Pay-per-click (PPC) marketing is an advertising strategy where businesses pay a fee when a prospective customer clicks on your ad. The power of PPC is that it captures many potential customers who are ready to buy. PPC is constantly evolving, which is why it must be monitored and adjusted regularly.
Why is PPC Important?
PPC has many advantages. Most importantly, it leads to more sales by reaching your target audience. PPC builds brand awareness with customers who don’t buy right away. It also increases your ranking within search engines like Google, ultimately leading to more organic traffic and future sales.
What Does PPC Cost?
The cost of PPC often depends on the industry and how competitive the market is. At Liftly, we develop strategies based on your financial goals to develop bids and budgets to grow your business.
What Will My ROI Be?
At Liftly, we start with understanding your business goals, then develop a strategy to meet those goals. There’s a lot of factors at play in PPC depending on your product or service, but once we understand it, we can zero in on your expected returns.
How Will You Track My Results?
The data around PPC is incredible (and can feel overwhelming). We work with you to customize reports that are easy to understand so you can clearly see your ROI. You’ll also have 24/7 access to all your accounts to monitor progress.
Where Will My Ads Appear?
At Liftly, we work across all major channels of PPC. This includes all the major players like Google, Bing, and Yahoo, but other PPC strategies can position your ads across the Internet, exactly where your target audience is.
Our Commitment to You
Imagine Twenty Marketing Experts Generating Ideas for You
With Liftly, we’re an extension of your marketing team. Our service lines don’t compete against each other. Instead, it’s a holistic approach. If you’re an SEO client, but we see a higher ROI for you in Paid Search, we’ll tell you.
To us, it’s personal. You’ll have a dedicated account manager and a team of twenty experts brainstorming ways to grow your business.
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More Information About Pay-Per-Click Advertising
What is Digital Marketing?
Digital marketing is the process of marketing through digital channels, such as websites, social media, and email. It’s a way to connect with customers and create a relationship with them online.
Digital marketing is a more efficient way to connect with customers. It allows you to target specific customers, which means that you’re not wasting money on advertising to people who aren’t interested in your product. It’s also a more interactive way to market your product, which can create a better connection with customers.
How Does PPC Advertising Work?
When you use a pay-per-click (PPC) platform, like Google Ads, you’ll bid on keywords that you want your business to show up for. Bidding on keywords is how you tell the platform which ad copy to show people who are searching for those keywords.
Your bids are competing against other businesses who are also bidding on those same keywords. The higher your bid, the more likely you are to show up as one of the top results for that keyword.
The key to a successful PPC campaign is to bid on keywords that are relevant to your business and have a high enough click-through rate (CTR) to be profitable. Then, you will be able to measure the quality of those visitors by their conversion rate (CVR), or the percentage of visitors who visit the landing page and then “convert” into bookings, reservations or customers.
How Can Businesses Benefit from Pay-Per-Click Advertising?
By targeting potential guests through search engine marketing, businesses in any industry can drive more traffic to their restaurant or hotel websites and convert more clicks into customers. With the help of a skilled pay-per-click agency, businesses can drive more bookings and reservations than through traditional channels alone.
It’s important to meet your potential customers where they are, and these days, these people are on search engines.
Most people use search engines several times a day to find information on the internet. In fact, according to a study by Pew Research Center, 72% of American adults use search engines at least once a day. This means that if your business isn’t using search engine marketing, you could be missing out on a huge opportunity to connect with potential guests.
How Does PPC Advertising Compare with More Traditional Forms of Advertising?
Search engine marketing is one of the most efficient and effective ways to reach potential guests. By targeting people who are already interested in your product, you’re more likely to convert clicks into customers. And by using a skilled pay-per-click agency, you can ensure that your campaigns are efficient and effective.
There are a number of different pay-per-click advertising platforms that businesses can use to connect with customers. The most common platforms are Google Ads (Google AdWords) and Bing Ads.