From the first day he [Paul] made changes that saved me 20% on my wasted cost. He is informed, reliable and knows what needs to be done to get the best result.
Paul Rakovich is a very sharp student of AdWords. I've watched him master the concepts and execute successfully in a couple of different businesses. He's also been on my 'recommended consultants' list for quite some time. An able and capable advisor.
When my husband and I bought a bed and breakfast in 2006, we were more worried about fixing up the house than filling it. We worked hard on a new and improved website, but then we realized that we had no idea how to actually get people to look at it. That's where Paul came in. He has a great combination of expertise and curiosity, and he took the initiative to improve our visibility online in ways we didn't even know existed. He has taught us some cool things about how it all works without confusing us with too much technical jargon. Now most of our business is coming straight to us (from overseas even!), and we have to refer guests elsewhere when we're full instead of the other way around. We are very grateful for Paul's hard work and attention to detail - he would be an asset to any business big or small.
My website is now the #1 source of new client traffic to my business. And I don't need to know squat about ppc personally. I would recommend Paul as a guru in the ever changing world of the search engines - particularly Google.
Just a note to say thank you for the reports. I can hardly believe my eyes! - That we cut my adwords spend by 2/3 while maintaining my click through rate. This, along with your improvements you made to my keywords campaign, will allow me to expand much quicker than I had previously planned for. No wonder THE adwords king recommended you to me.
Liftly (Paul Rakovich) has been an asset for our company Crazy Dog T-shirts in optimizing and achieving a much higher conversion ratio for our google adwords campaign. We've seen an explosion of growth. Areas where we were operating at 1% conversion or less are now at 5%. This is only after 2 months! In the past we hired another Adwords management agency who could achieve no better results then our team at higher conversions. After thousands of wasted dollars and fees we dropped them. We had continued to manage it ourselves. Ultimately deciding on limiting the amount we were spending since it was not paying off. However, as luck would have it Paul came around. Through his skills and experience he has completely turned it around. With the slow economy he has been an asset in drawing qualified customers to our store. He goes above and beyond offering advice and ideas which we have incorporated into our site. His knowledge of marketing has helped up expand into other areas we would have never thought of entering. He has always been readily available to assist with any questions. From adwords to marketing and design ideas that can offer the best customer experience. An honest straight up guy you can count on and trust. We highly recommend him to companies looking for a valued partner in all their search engine marketing.
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