Content marketing strategies have evolved since the inception of platforms such as TikTok. Obtaining content from users has always been a goal for most marketers, but now, there is incentivization to get content that does not always have to equate to money.

Although the concept is straightforward, there are ways that as a brand, you can effortlessly generate content ideas when engaging with users.

Here are the top 5 ways to get users to create content around your brand

  1. Create instagrammable photo ops
    There are locations that people seek out just to take photos. This is an inexpensive way to be a part of a conversation.
  2. Never shy away from experiences
    Are you creating an experience that garners feed-worthy posts?
  3. Encourage users to share to your feed with hashtags
    #FYP is a way for users to explore content being created
  4. Create contests
    Partnering with other brands to create an experience that weaves together your brand experience is a great way to increase brand awareness, engage new followers, and partner with someone who is interested in sharing content. Contests can be simple or complex, but must always state they are not associated with the social media platform.
  5. UGC takeovers on your accounts
    Micro-influencers drive nearly ⅓ of all engagements on Instagram (according to Meta). A micro-influencer is defined as a user who has between 10,000 and 50,000 followers. Takeovers have a big impact.What is a takeover? The micro-influencer posts with their voice, style, and messaging (approved by the brand, of course) on your social media pages.


Want extra control over the content being created? Work with Liftly to obtain access to hundreds of models that specialize in user-generated content for your brand. Liftly manages the creative process from start to finish, even evaluation post ad placement.

Questions, comments, need further assistance? Liftly has been managing UGC content for brands since 2017 and works with a variety of talent to create memorable ad experiences.

Get in touch for your free discovery call and ask about our TikTok flat fee creative management.