Why You Should Be Using TikTok for Boutique Hotel Marketing?
With more than 15 million daily active users, it’s no wonder why digital marketers are looking to TikTok as the next big social media advertising outlet. TikTok has one of the most sophisticated AI-powered algorithms, which can target very specific audiences, giving your boutique hotel increased visibility amongst the right market. Because TikTok videos often utilize humor to capture users’ attention, this platform offers a unique way to establish your brand identity. Research other boutique hotels and hospitality venues using TikTok advertising to see how these locations capture their brand voice and convene that through their videos.
Although people tend to associate TikTok with Gen Z, the app’s percentage of older demographics is growing rapidly. People between the ages of 18-29 make up 48 percent of the app’s users and 22 percent of users are between 30-49.
TikTok is a video-sharing platform that allows users to create short 15-to-60-second videos typically set to a clip of music. TikTok is very visually based since all posts are in video form, which is perfect for a boutique hotel to show off your beautiful property, on-site amenities, and cool activities to do in the area.
5 Best Ways to Use TikTok Effectively
- Video Tours of Rooms/Amenities
For boutique hotels, using TikTok videos to show off different available rooms and amenities is one of the great advantages. Creating enticing videos with music and effects is an excellent way to display the best features of your boutique hotel. These types of ads can create something similar to the sense of FOMO — Fear Of Missing Out — which ignites a desire in users to want to visit your beautiful location. Videos of suites and special features (such as a pool, the bar, etc.) can be especially successful. - Hashtags for Visibility
Using hashtags on any social media platform is essential to increasing visibility. Research hashtags that are relevant to your location and business as well as trending hashtags to help your videos reach the right audience and garner more user engagement. #luxury is a great hashtag to incorporate into your strategy as it has garnered more than 1.3 million views.PRO TIP: Though it’s unclear whether or not this specific hashtag strategy is effective, most TikTok users claim that using #fyp will help videos to land on the “For You Page” of other users who do not follow your account. - Keep an Eye on Music Trends
Though TikTok is centered more around videos, the content would be nothing with the snippets of music that accompany each video. - Using Influencers
Partnering with a social media influencer is a beneficial way of growing your own TikTok presence and increasing exposure. Research travel influencers who fit your brand and would appeal to your target market, then reach out about a collaboration. Influencer posts can be more impactful than paid-for ads because influencers already have an established audience that trusts them. When they recommend a destination to users, they already believe that the influencer has good judgment and the brand he or she is representing. There are a number of ways you can collaborate with influencers, but offering him or her a visit to your property with an agreement to post a specific number of videos is a common practice in boutique hotel TikTok marketing. - Things to do Nearby
Another great way to use TikTok to promote your hotel is through videos of attractions, events, and other things to do in the area. These videos can be one of the best ways to capture the essence of a location and help people to decide if this is an area they would want to visit. Show users some of the most popular attractions in the area, post video reviews on activities, create a montage of food from local restaurants — the possibilities are endless.
Expand Your Audience with TikTok Marketing
TikTok is one of the most popular social media apps out there today. Millions of people open the app on a regular basis and more people are signing up by the day. This is a great opportunity to get into TikTok marketing ahead of the competition. Using videos of the property and nearby attractions, staying on top of the latest music trends, utilizing hashtags, and partnering with influencers, you’ll be able to increase brand awareness and attract more guests to your boutique hotel.
