Category: PPC

We get it. The pay-per-click world is an ever-changing one. Once you’re caught up, it’s easy to get comfortable and coast, confident that you’re in the clear for a while longer. But even if you’re  relying on strategies as recent as 2018, you’re due an…

Whenever you hear anyone in the marketing world talking about paid internet advertising, the conversation is usually centered around Google Ads. But, what about Bing? Does anyone even use Bing? Surprisingly, yes. A lot of people use Bing—all the time. In fact, you probably don’t…

Knowing which metrics to track is an essential part of your marketing strategy to identify methods that are working and highlight areas where there may be opportunities for improvement from social media marketing campaigns to keyword optimization. Thanks to modern digital advertising tools and platforms,…

As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether it’s a targeted ad campaign or an effective long-term organic search strategy, our teams tactically design effective approaches…

Covid-19 has had a major impact on digital marketing. This is especially true for PPC where it has affected the spend and performance of many industries and businesses. However, in a time when the Pandemic controls every aspect of our lives, let’s divert our attention…